Google rolls out new Google Play logo, pulls it back

A couple days ago a slight redesign to the official Google logo was
found in a Chrome Beta APK. Unfortunately, that didn't turn out to be
something we'll see any time soon; but, that doesn't mean the Google
design team isn't working on other projects. Today, Google started
rolling out a change to the Google Play logo, which oddly chooses to
remove the word "Play" completely.
Maybe Google
thought it was a bit off as well because the change was only up for a
few hours before being pulled for the old logo again. The new logo was
interesting, and we get that the Play symbol was supposed to replace the
word; and, the darker color of the word Google looked much nicer than
the washed-out grey that is in the current logo.
We
think it's probably best that the word "Play" stays in the logo for a
bit longer, because we're not sure the name has enough traction with
casual users yet. Play is a very important branding for Google, so to
obfuscate that brand too soon is a risky idea. It's probably for the
best that this rollout was pulled back, but we wouldn't be against
seeing a tweak to the Play Logo.








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